For
a particular web resource, a backlink is defined as a link from a
different website that has been used in your own web source. A web
resource can be anything, right from a website, to a web page. The
number of backlinks associated with a particular website, is one of
the main parameters for determining the ranking and position of the
website in Search Engine Results Page (SERP). The more quality
backlinks your website has higher will be its ranking. It would not
be wrong to say that they are one of the building blocks of Search
Engine Optimization strategies which a digital marketing company adopts.
Types
of Backlinks
There
are basically two kinds of backlinks- Nofollow and Dofollow, which
are taken care of by a SEO
Company:
Nofollow
Backlinks
Nofollow
backlinks are considered as simple HTML text by Google. These types
of links do not contribute anything when it comes to the Page Rank.
However, these links impact the positioning of the website on other
search engines.
Dofollow
Backlinks
Dofollow
backlinks on the other hand, play a significant role in the Page Rank
building. These links directly take part in the formation of page
position in the search results.
Importance
of Backlinks In Website Ranking
The
number of backlinks associated with your website is an indication of
how popular a website is. Backlinks are crucial when it comes to SEO
because search engines, especially Google, give credits to those
websites which have more count of valid and quality backlinks as
compared to the other websites. Moreover, it also considers such
websites to be more relevant in their result pages for a particular
search query.
When
a search engine calculates the relevancy of a website for a
particular keyword, the number of quality backlinks is taken into
consideration. Therefore, merely having backlinks does not matter
unless and until they are quality backlinks. And this quality is
determined by the content that is published on the website. When
backlinks for your site comes from the site which has the content
related to your website, they are considered to be relevant. In other
cases, they are considered to be irrelevant.
Therefore SEO services make
sure that your website has relevant content.
Another
important objective which the backlinks serve is to lure the visitors
to come to your website. Just creating a website and expecting the
customers to come to it does not work. You need to point out your
website in front of the visitors by spreading a word about it. Thus
by backlinks, you can make sure that the consumers will come to know
about it when they will visit a website which also deals with the
services/products that are similar to the services which your website
also provides.
Link
Building Methods to Avoid
If
you provide online marketing services, then you might be well acquainted of
the facts when it comes to link building. However, there are certain
things that have to be avoided. They are:
Similar
anchor text links
Side
wide link from footer
Purchasing
bulk links from websites
Link
Networks as they can be penalized
